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A new touch & feel to give Human & Beings the recognition it deserves!

Human & Beings is a fashion brand based in Dubai - a concept store curating like-minded contemporary and independent designers!


Human & Beings – An immersive shopping experience with exquisite aesthetics!

Human & Beings is an established brand that already had a physical and online presence when they solicited our help. They wanted to overhaul their e-commerce store to fortify the brand’s identity in this digital competitive landscape, and offer their visitors a seamless user experience. This is where Branex came into the story.

Branex specializes in creating websites that are design-rich, feature-intensive, and intuitive. Our expert team crafts enthralling online experiences for clients that give them an edge in the industry and help them deliver exceptional value to their customers.


To enhance the brand value and create deep understanding among target customers.


The Way Forward

Human & Beings’ previous website lacked the features, usability, and aesthetics that are needed to attract visitors and convert them into customers. For this reason, the client wanted Branex to come up with a website that is feature-intensive, easy to navigate, and aesthetically-pleasing. The brand also wanted their new website to be responsive, for the ever-growing number of smartphone users. The challenge was to come up with a captivating website to compete with the widely saturated fashion e-commerce market in Dubai and nurture the digital image of Human & Beings. Nonetheless, Branex is specialized in creative ideas that make you stand out from your competitors. Our development and design team worked painstakingly to make this project a roaring success.


After exhaustive research and endless brain-storming sessions, we sketched out a roadmap to bring the new Human and Beings digital presence to life. We kept the client in the communication loop throughout the development cycle to ensure that every guideline is followed. Our expert development and design team initiated the project by brainstorming ideas for the website, keeping in mind the guidelines from the client, and presented each idea to the client for review. The website was designed using Magento due to its phenomenal support for e-commerce stores. MySQL was deployed as the database management software. We also integrated a payment gateway that enabled a positive checkout experience, and we also customized the admin panel so that product addition would not require any hassle.

We went with a modern yet minimalist design, very clear, making the content stand-out and easy to follow by any user. Each page has the most important information and the most appealing visuals at the top, so the user can easily find what they are looking for. Our objective was to create an unorthodox and innovative website for H&B’s customers, perfectly in line with the personality of the brand.


Branex delivered a phenomenal website to help Human & Beings stand out from competitors. ‘Human & Beings’ was already an industry leader, but the new website gave it the push it needed in the right direction. With the help of cutting-edge technology and interactive website, H&B was able to significantly reduce bounce rates and enhance dwell time, improving Google ranking along the way. Furthermore, our SEO team worked hand-in-hand with the development team to make the website content SEO-friendly for increasing the brand visibility and helping it appearing at the top of SERPs. The overall design was user-friendly and navigable to help users find exactly what they came for. H&B website is a perfect example of seamlessly blended design, simplicity and user-friendliness, with powerful functionality and usability.



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