{"id":8340,"date":"2017-08-23T12:16:16","date_gmt":"2017-08-23T12:16:16","guid":{"rendered":"https:\/\/branex.com\/?p=8340"},"modified":"2025-04-16T05:52:30","modified_gmt":"2025-04-16T09:52:30","slug":"videos-reshaping-brands-and-transforming-digital-ad-industry","status":"publish","type":"post","link":"https:\/\/branex.com\/blog\/videos-reshaping-brands-and-transforming-digital-ad-industry\/","title":{"rendered":"Immersive Videos Are Reshaping Brands and Transforming Digital Ad Industry"},"content":{"rendered":"\n

The digital advertising world is murky and it is gradually becoming very clear that users don’t bother to see every single ad appear in their newsfeed. Thanks to ad-blocking technology, it is possible.<\/span><\/p>\n

And even when they do see ads, approximately 60% of users say that those ads are annoying and intrusive. Users have been shifting to mobile as a primary media consumption device for the last few years. In reality, the digital ad industry is more reactive than proactive.<\/span><\/p>\n

But video through augmented and virtual reality has totally changed the game. Many brands are turning to immersive video, particularly 360-degree video for providing attention-grabbing and unique experiences to their consumers. <\/span><\/p>\n

Brands across many industries are getting the most out of 360-degree, VR, and Live videos. <\/span><\/p>\n

Let’s take the example of Hong Kong Airlines<\/strong>, which has created a 360-degree ad that was 35x more effective than any other traditional 2D ad. <\/span><\/p>\n

Google, YouTube, and Facebook continue to dominate the digital ad world<\/a> as brands use these mediums to share their 360-degree videos, virtual reality, and augmented reality experiences across different industries.<\/span><\/p>\n

$\"360$ <\/p>\n

Google officials<\/strong> stated, “We created a 360-degree video on YouTube by allowing our viewers to see the video from every angle simply by moving the phone or tablet around.”<\/span><\/p>\n

More and more brands are investing in this rising trend of immersive videos and live videos to bring consumers into the fold.<\/span><\/p>\n

<\/span>Immersive Video is a Growing Market<\/b><\/span><\/h2>\n
A research report for Business Insider analyzing how augmented reality, virtual reality, and immersive videos are shaping the future of content creation suggests that the global VR market is predicted to grow at approximately 81% CAGR from 2016 to 2024.<\/span><\/p>\n
This prediction is one that most of the digital marketers agree with. Marketing Tech also revealed that advertising would change as the digital marketing space is going to see a significant rise in 360-degree video ads and even ads that integrate the mobile device itself, touch, and vibration.<\/span><\/p>\n
This smart integration of mobile devices into 360-degree content creation is now easily available through action cameras, such as the Kodak Pixpro camera model SP360 has the potential to use a complimentary Remote View App for Android and iOS devices. So, it’s a great news for camera lovers to see exactly what they are actually recording through their smart devices. Viewers can then upload their 360 photos and videos to social media accounts.<\/span><\/p>\n
<\/span>Immersive Video is the Future of Digital Advertising<\/b><\/span><\/h2>\n
$\"watching$ <\/p>\n
It’s interesting that more and more consumers are watching more digital videos these days compared to the previous year. Therefore, advertisers and publishers must be better prepared to invest more to greatly increase engagement with some new formats and technology to amaze your audience.<\/span><\/p>\n
Many brands are paving the way for providing truly amazing immersive video experiences that reach customers. To create better user engagement<\/a>, advertisers and publishers should come up with some strategies and formats that are well-suited for their platforms.<\/span><\/p>\n
They must create personalized content and tell brand stories to customers by framing them in the best way possible. Ad publishers including, <\/span>mobile app development companies, <\/b>web development agencies, fashion brands, ecommerce stores, and other technology industries should clearly understand their audience, and test and learn with the new content streams by utilizing emerging technologies.<\/span><\/p>\n
If truth be told, they can bring the digital ad industry to new heights by sharing insights and helping brands transform their content in this amazing new world of immersive videos. Brands need to stay ahead in this increasingly saturated internet world by creating memorable experiences for consumers and incorporating immersive formats such as VR, Live, and 360-degree videos.<\/span><\/p>\n
<\/span>Drive More Emotional Engagement<\/b><\/span><\/h2>\n
$\"watching$ <\/p>\n
VR content has great potential to elicit more emotional engagement than traditional 2D videos. Let’s take an example of IMAX that has generated impressive revenue from its VR Centers. In the first quarter of 2017, IMAX got more than 25,000 admissions and generated revenue of $15,000 per week from its single VR Center. With nearly 1000 centers, IMAX predicts<\/a> it would make approximately $25 million in revenue per year.<\/span><\/p>\n
Due to the rising demand for 360-degree cameras and the great impact of VR on the digital world, Kodak Pixpro will soon launch the virtual reality camera 4KVR360. This camera can capture 360-degree interactive photos and videos that can easily be shared on social media.<\/span><\/p>\n
Immersive video and virtual reality will continue to grow rapidly and will become prevalent in marketing technology and other business industries over the coming years.<\/span><\/p>\n
If truth be told the digital video revolution is amazing. Modern consumers have remarkable amounts of data, news, and content at their fingertips. The rising technology is continually reshaping and transforming the ways businesses operate and foster relationships with their customers. Immersive video formats such as VR and 360-degree blend the physical and digital worlds to create a seamless, memorable storytelling medium.<\/span><\/p>\n
<\/span>In Closing<\/b><\/span><\/h2>\n
So, brands are advised to engage their consumers better and bring them along on the user journey that will take them to a whole new world, time, and level. This type of engagement is what most digital marketing businesses need to tap into to better engage with their customers.<\/span><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
The digital advertising world is murky and it is gradually becoming very clear that users don’t bother to see every single ad appear in their newsfeed. Thanks to ad-blocking technology, it is possible. And even when they do see ads, approximately 60% of users say that those ads are annoying and intrusive. Users have been […]<\/p>\n","protected":false},"author":5,"featured_media":8345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[751,140],"tags":[1023,287,1021,289,1022],"class_list":["post-8340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ar-vr","category-digital-marketing","tag-360-videos","tag-digital-ad","tag-digital-brand","tag-video-marketing","tag-vr-video"],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/8340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/comments?post=8340"}],"version-history":[{"count":9,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/8340\/revisions"}],"predecessor-version":[{"id":19063,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/8340\/revisions\/19063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media\/8345"}],"wp:attachment":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media?parent=8340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/categories?post=8340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/tags?post=8340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}