{"id":8278,"date":"2017-08-09T10:06:43","date_gmt":"2017-08-09T10:06:43","guid":{"rendered":"https:\/\/branex.com\/?p=8278"},"modified":"2025-02-24T08:05:25","modified_gmt":"2025-02-24T13:05:25","slug":"rise-influencer-marketing-infographic","status":"publish","type":"post","link":"https:\/\/branex.com\/blog\/rise-influencer-marketing-infographic\/","title":{"rendered":"The Rise of Influencer Marketing"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Influencer marketing is the latest buzzword and I am sure you must have heard this phrase. And I am sure about this too that you don&rsquo;t know what the heck is that and how digital marketers are using it to their advantage. Before the actual Infographic, I will try to guide you about what is influencer marketing and how top companies can make sure they get the most out of this latest marketing tactic.<\/p>\n<p>Influencer marketing is focused on specific key individuals rather than the target market as a whole. An influencer has a different image for every brand and usually for every campaign of a brand which makes it intriguing but also more exciting than other forms of marketing. An influencer is like a third party which fills the gap between a company and its target customers as people tend to trust the recommendation from a third party more than a company itself.<\/p>\n<p>Companies virtually obsess about their target audience and try to come up with lots of strategies, campaigns, and tactics based on a huge amount of research to make sure they can get the nod from them about their product. The influencers make this task easy by reaching the potential customers of a company giving them the information and showing them the benefits of buying a product. That&rsquo;s where influencer marketing succeeds big time.<\/p>\n<p>The following Infographic will describe in detail how <a href=\"https:\/\/branex.com\/blog\/infographic-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a> has gained a foothold in the last 2 years or so and where it&rsquo;s heading. The future looks definitely optimistic and this Infographic indicates that influencer marketing is truly mainstream now.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8285\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-scaled.jpg\" alt=\"The-Rise-of-Influencer-Marketing\" width=\"851\" height=\"8379\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-scaled.jpg 260w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-104x1024.jpg 104w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-156x1536.jpg 156w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-208x2048.jpg 208w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-370x3642.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-270x2658.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/08\/The-Rise-of-Influencer-Marketing-1-570x5611.jpg 570w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is the latest buzzword and I am sure you must have heard this phrase. And I am sure about this too that you don&rsquo;t know what the heck is that and how digital marketers are using it to their advantage. Before the actual Infographic, I will try to guide you about what is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[140,70],"tags":[278,279],"class_list":["post-8278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-infographics","tag-influencer-marketing","tag-marketing-tips"],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/8278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/comments?post=8278"}],"version-history":[{"count":7,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/8278\/revisions"}],"predecessor-version":[{"id":18530,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/8278\/revisions\/18530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media\/18529"}],"wp:attachment":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media?parent=8278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/categories?post=8278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/tags?post=8278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}