{"id":6791,"date":"2017-02-02T14:05:00","date_gmt":"2017-02-02T14:05:00","guid":{"rendered":"https:\/\/branex.com\/?p=6791"},"modified":"2025-04-25T08:05:42","modified_gmt":"2025-04-25T12:05:42","slug":"website-design-techniques-improve-user-engagement","status":"publish","type":"post","link":"https:\/\/branex.com\/blog\/website-design-techniques-improve-user-engagement\/","title":{"rendered":"7 Website Design Techniques That Improve User Engagement"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p><span style=\"font-weight: 400\">The first impression that a website projects to its online visitors is of its design. Beautiful website design tends to attract more visitors than websites that lack the beauty of designing them. But this initial good impression lasts for a very short time. Beautiful website designs that fail to impress online visitors due to their lack of usability, fail miserably on the totality of retaining a user&rsquo;s interest.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The question that arises here is how website designers can create designs that not only look beautiful but also bear the capability to attract the user&rsquo;s attention and retain it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&rsquo;s have a look at some ways of web designing that can improve user engagement:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"First_Impression_Counts_Always\"><\/span><strong>First Impression Counts Always<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17432\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design.jpg\" alt=\"Make First Impression for Website Design\" width=\"1200\" height=\"800\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design.jpg 1200w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design-300x200.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design-1024x683.jpg 1024w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design-768x512.jpg 768w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design-370x247.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design-270x180.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design-570x380.jpg 570w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Make-First-Impression-for-Website-Design-740x493.jpg 740w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Every day, your website is visited by a myriad of online visitors. As a&nbsp;<a href=\"https:\/\/branex.com\/website-design-services\/\" target=\"_blank\" rel=\"noopener\">professional website design company<\/a>, your main aim should be to first explain what your website is all about. After explaining your business, you need to motivate them to act, and after the motivation is done, you need to lure them into taking the action you desire.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If someone lands on your web app and doesn&rsquo;t understand how to sign up right away, that&rsquo;s a huge problem. It should be obvious to the user what your site does and how they can be a part of it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_Use_of_Hero_Images\"><\/span><strong>Make Use of Hero Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17433\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design.jpg\" alt=\"Hero Image in Website Design\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design.jpg 1600w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-300x225.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-1024x768.jpg 1024w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-768x576.jpg 768w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-1536x1152.jpg 1536w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-370x278.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-270x203.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-570x428.jpg 570w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-740x555.jpg 740w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/hero-image-website-design-80x60.jpg 80w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400\">A popular trend among website designers is the usage of hero images. Hero images are basically used for responsive websites. It&rsquo;s a page-fit size image with a few headlines to draw the customer&rsquo;s attention. Being a website designer, you need to be sure that the hero image suits your website&rsquo;s look and feel perfectly. The need to capture the visitor&rsquo;s attention is getting extremely important in the fiercely competitive times of today, therefore, the smart use of hero images will at least pause your reader for a while and can provide a go-ahead to your reader to continue checking out the rest of the web page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Parallax_Scrolling_Effect\"><\/span><strong>Parallax Scrolling Effect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17434\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Parallax-Scrolling-Effect.gif\" alt=\"Parallax Scrolling Effect\" width=\"860\" height=\"645\"><\/p>\n<p><span style=\"font-weight: 400\">The <a href=\"https:\/\/www.webydo.com\/enhancing-user-engagement-with-parallax-scrolling-effects\" target=\"_blank\" rel=\"nofollow noopener\">parallax scrolling effect<\/a> is a good concept that has the advantage of storytelling. Parallax effects are commonly used to assemble products right in front of the web visitor&rsquo;s eyes as they scroll down the page in an artistic and intuitive way. Parallax scrolling, due to its aesthetic creativity, captures the users and completely absorbs their attention.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Include_CTA_Buttons_Strategically\"><\/span><strong>Include CTA Buttons Strategically<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17435\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons.png\" alt=\"CTA Buttons\" width=\"1400\" height=\"933\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons.png 1400w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons-300x200.png 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons-1024x682.png 1024w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons-768x512.png 768w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons-370x247.png 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons-270x180.png 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons-570x380.png 570w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/CTA-Buttons-740x493.png 740w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Effective CTA buttons and banners can pull incremental business to your business website. When coupled with striking graphics and colors CTAs are known to perform miraculously on business websites. for a CTA it&rsquo;s always about size, color, and placement, so make your choices wisely.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_the_Design_Strong\"><\/span><strong>Keep the Design Strong<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17436\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/strong-website-design.gif\" alt=\"Strong Website Design\" width=\"1600\" height=\"1184\"><\/p>\n<p><span style=\"font-weight: 400\">Landing pages are the premium version of website designs. Since they are there to attract leads, their design is always the best in terms of visuals, content, and other elements. Your business website design should, by every means, be on par with the design level of a landing page. Your website is there primarily for the same purpose and you must keep a strict lookout for how it is being designed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_Social_Media_Widgets\"><\/span><strong>Add Social Media Widgets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-17437\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets.webp\" alt=\"Social Sharing Button Widgets\" width=\"1100\" height=\"640\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets.webp 1100w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets-300x175.webp 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets-1024x596.webp 1024w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets-768x447.webp 768w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets-370x215.webp 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets-270x157.webp 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets-570x332.webp 570w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/social-sharing-button-widgets-740x431.webp 740w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Social Widgets increase traffic and user engagement on your website. They have the capacity to gather new customers or expand newly created communities by allowing users to connect with them on social media like Facebook and Twitter to bring more referring visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Did you know Dropbox has spent very little on advertising? They&rsquo;ve implemented many growth hacks. For example, one growth hack is to incentivize some of your current users to refer others. This incentive may come in the form of company swag or a free month of your service.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Responsive_is_the_In-thing\"><\/span><strong>Responsive is the In-thing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17438\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2017\/02\/Responsive-Website-Design.gif\" alt=\"Responsive Website Design\" width=\"837\" height=\"628\"><\/p>\n<p><span style=\"font-weight: 400\">Make it easier for users to interact with your site on a smartphone. Things like using a font size that is legible on small screens, or making it possible for them to call you with a single click, go a long way towards improving user experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Word\"><\/span><strong>Final Word<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The above-mentioned website design techniques are the important ones to follow but are only a few among many. To receive a detailed walk-through of a business that can engage in an efficient and effective website design process, get in touch with a web designing agency to learn more.<\/span><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The first impression that a website projects to its online visitors is of its design. Beautiful website design tends to attract more visitors than websites that lack the beauty of designing them. But this initial good impression lasts for a very short time. Beautiful website designs that fail to impress online visitors due to their [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[603,71],"tags":[74,993,1134],"class_list":["post-6791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux","category-web-design-development","tag-web-design-techniques","tag-website-design-elements","tag-website-design-techniques"],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/6791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/comments?post=6791"}],"version-history":[{"count":8,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/6791\/revisions"}],"predecessor-version":[{"id":19200,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/6791\/revisions\/19200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media\/6844"}],"wp:attachment":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media?parent=6791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/categories?post=6791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/tags?post=6791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}