{"id":13202,"date":"2019-12-05T07:35:50","date_gmt":"2019-12-05T12:35:50","guid":{"rendered":"https:\/\/branex.com\/blog\/?p=13202"},"modified":"2025-03-03T00:24:44","modified_gmt":"2025-03-03T05:24:44","slug":"how-to-increase-instagram-engagement","status":"publish","type":"post","link":"https:\/\/branex.com\/blog\/how-to-increase-instagram-engagement\/","title":{"rendered":"No More Instagram Likes: How To Increase Engagement in 2020"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Brace yourselves influencers because from this day onwards; you won&rsquo;t be able to flaunt your likes on Instagram. Unless you are <strong>Gary V<\/strong> or <strong>Roger Federer<\/strong>, who needs no likes to grab the attention of their fans, you need to work ultra-hard on getting the attention of people on Instagram.<\/p>\r\n\r\n\r\n\r\n<p>The news that broke six months ago is now live on a global scale. Instagram is not showing likes to users.<\/p>\r\n\r\n\r\n\r\n<p>The wave first started in Canada and then took every other country like a storm. Now even in the US, you won&rsquo;t be able to see the number of likes in a post.<\/p>\r\n\r\n\r\n\r\n<p>Previously, social proof was the universal key to generating more leads. But with no likes, there will be nothing to show to the users. This means that in 2020, it will become nearly impossible for everyone to get engagement on Instagram.<\/p>\r\n\r\n\r\n\r\n<p>Let us first look at why Instagram is hiding Likes and what steps you can take to increase your engagement in 2020.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Instagram_Hiding_Likes_in_the_first_place\"><\/span><strong>Why is Instagram Hiding Likes in the first place? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Speaking at the Wired25 Conference, Adam Mosseri, CEO of Instagram, broke the news. According to Mosseri, he is willing to make <strong><em>Instagram a safer place for people.<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p>Initially, the experiment was just for six months, but now it is being implemented on a global scale. The reason is to expand the user base with <strong><em>genuine followers,<\/em><\/strong> not fake followers.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Thank GOD! At least someone knows what they are doing and why they are doing it.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_will_Instagram_Hidden_Likes_work\"><\/span><strong>How will Instagram Hidden Likes work? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>It is necessary to mention that likes will not disappear altogether &ndash; instead, they will be hidden from followers. When you click on the <strong>others<\/strong> in likes, you&rsquo;ll be able to see those who liked the post but not how many people liked it.<\/p>\r\n\r\n\r\n\r\n<p>You&rsquo;ll also be able to see comments made by people.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13203\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/basel-512x1024.jpg\" alt=\"Instagram Hidden Likes\" width=\"739\" height=\"1478\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/basel-512x1024.jpg 512w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/basel-150x300.jpg 150w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/basel-370x740.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/basel-270x540.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/basel-570x1140.jpg 570w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/basel.jpg 674w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>But you will be able to see your likes with just a few taps.<\/p>\r\n\r\n\r\n\r\n<p>That&rsquo;s good news. Your followers will not be able to see your likes, but you&rsquo;ll see them when you tap in the <strong>others<\/strong> under your likes section.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13204\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/briaderksen.jpg\" alt=\"briaderksen\" width=\"652\" height=\"560\" data-id=\"13204\" data-link=\"https:\/\/branex.com\/blog\/?attachment_id=13204\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/briaderksen.jpg 582w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/briaderksen-300x258.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/briaderksen-370x318.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/briaderksen-270x232.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/briaderksen-570x490.jpg 570w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_people_respond_to_this_change\"><\/span><strong>How did people respond to this change? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Upon chatting with some people, <a href=\"https:\/\/www.cnn.com\/2019\/08\/20\/tech\/instagram-hiding-likes-user-reaction\/index.html\" rel=\"nofollow \">CNN concluded<\/a> that the majority of the people are taking this as a positive move from Insta. As likes were the reason that youngsters were facing mental health issues, there will be no such thing as anyone.<\/p>\r\n\r\n\r\n\r\n<p>However, according to Renee Engeln, a psychology professor at Northwestern University, the <strong><em>mental issues will still not get resolved<\/em><\/strong> as users can check their likes and feel depressed upon an underperforming post.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"And_Then_There_Were_Some_Angry_Birds\"><\/span><strong>And Then There Were Some Angry Birds<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>The decision to hide likes instantly sparked a heated debate among influencers. Some are not at all happy with this change and have shared their concerns on other platforms.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13205 aligncenter\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/Mrs-petty.jpg\" alt=\"Mrs-petty\" width=\"741\" height=\"376\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/Mrs-petty.jpg 611w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/Mrs-petty-300x152.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/Mrs-petty-370x188.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/Mrs-petty-270x137.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/Mrs-petty-570x289.jpg 570w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>While some think that it is the biggest mistake by Instagram.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13206 aligncenter\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/adam-liaw.jpg\" alt=\"adam-liaw\" width=\"820\" height=\"366\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/adam-liaw.jpg 542w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/adam-liaw-300x134.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/adam-liaw-370x165.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/adam-liaw-270x121.jpg 270w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>But as the saying goes, GOD doesn&rsquo;t make a lock without first creating a key for it. So, there are some ever-green Instagram engagement tips to start the year 2020 with a big bang.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Boost_Your_Instagram_Engagement_in_2020\"><\/span><strong>How to Boost Your Instagram Engagement in 2020?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There are two ways to deal with this change. Either you evolve, or you get lost in oblivion. I am sure you are willing to go for the first.<\/p>\r\n\r\n\r\n\r\n<p>To evolve, you need to follow specific tips that can outsmart your competitors.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Begin_with_Engaging_Users\"><\/span><strong>1. Begin with Engaging Users <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Yeah yeah, I know. This sounds too clich&eacute;d. But still, many brands are creating content that is not all serving their marketing needs. They are trying to shove content down their audience&rsquo;s throats users instead of understanding the pain points of the audience.<\/p>\r\n\r\n\r\n\r\n<p>Remember, you don&rsquo;t have likes available anymore. The only thing that can save you now is high-quality content that directly inspires your followers.<\/p>\r\n\r\n\r\n\r\n<p>Forget the likes; comments are now your new likes.<\/p>\r\n\r\n\r\n\r\n<p>Produce content that can tempt people to comment. When people say, it will open a gateway to start a discussion.<\/p>\r\n\r\n\r\n\r\n<p>Make sure that you are posting content that is relevant to, interesting, and intriguing for your followers &mdash; this will be how you will be able to engage more people.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13207 aligncenter\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/asos.jpg\" alt=\"asos\" width=\"735\" height=\"514\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/asos.jpg 675w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/asos-300x210.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/asos-370x259.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/asos-270x189.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/asos-570x399.jpg 570w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Check the example from the ASOS brand. How the brand used an old-school photo to revive old memories, and that forced people to comment on the post.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Longer_Instagram_Captions\"><\/span><strong>2. Longer Instagram Captions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Who doesn&rsquo;t love stories? Do you know how to create stories around your posts? If not, it is time that you start polishing your storytelling skills. Because <strong>Jenna Kutcher<\/strong> &ndash; an influencer, suggests that writing extended captions in the form of a story can engage more people.<\/p>\r\n\r\n\r\n\r\n<p>Check how Jenna created a beautiful story around a post and received well-deserved comments.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"588\" class=\"wp-image-13208\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher.jpg\" alt=\"jennakutcher\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher.jpg 917w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher-300x192.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher-768x492.jpg 768w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher-370x237.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher-270x173.jpg 270w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher-470x300.jpg 470w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher-570x365.jpg 570w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/jennakutcher-740x475.jpg 740w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Go_for_Target_Ads\"><\/span><strong><br>3. Go for Target Ads <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>We all know that Instagram&rsquo;s algorithm follows nearly the same approach as Facebook. If there is little or no engagement, your post won&rsquo;t make it to more people. One solution that everyone suggests is to run Instagram ads. Since there are no likes, you don&rsquo;t need to hire influencers to get likes, you can run ads to engage people.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13209 aligncenter\" src=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/mcdonaidsau.jpg\" alt=\"mcdonaidsau\" width=\"750\" height=\"750\" srcset=\"https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/mcdonaidsau.jpg 400w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/mcdonaidsau-300x300.jpg 300w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/mcdonaidsau-150x150.jpg 150w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/mcdonaidsau-370x370.jpg 370w, https:\/\/branex.com\/blog\/wp-content\/uploads\/2019\/12\/mcdonaidsau-270x270.jpg 270w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>In a world of no likes, small businesses can leverage sponsored ads to reach their target customers; this will entail high sales, more click-through rates, and engagement.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Separate_Fake_from_Genuine_Influencers\"><\/span><strong>4. Separate Fake from Genuine Influencers <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If there are no likes, it will be difficult for fake influencers to reach out to people. In this way, it will be easy for brands to pick influencers who make share-worthy content.<\/p>\r\n\r\n\r\n\r\n<p>You can easily judge the value of the influencer by the conversation going on in the comments section of the post.<\/p>\r\n\r\n\r\n\r\n<p>People will share their authentic views about the influencer, and it will be difficult for the fake influencers to rise in such a situation.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Get_Serious_About_Hashtags\"><\/span><strong>5. Get Serious About Hashtags <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Regardless of what everyone thinks about hashtags, it is a great way to reach out to more people.<\/p>\r\n\r\n\r\n\r\n<p>But just like a right hashtag can <a href=\"https:\/\/branex.com\/blog\/instagram-lead-generation-machine\/\" target=\"_blank\" rel=\"noopener\">generate a lead<\/a>, a wrong hashtag can steal a point too. That&rsquo;s why it is essential which hashtags you use for your brand.<\/p>\r\n\r\n\r\n\r\n<p>For instance, if you don&rsquo;t know which of the hashtags are right for your business, you can use tools like <strong>Later.com<\/strong> to get suggestions for your brand.&nbsp;<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_it_all_up\"><\/span><strong>Wrapping it all up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Not everyone will respond in the same way. Some people will like it while others, as you might have seen, have vociferously rejected the change. But in the end, all that counts is how you will create and retain engagement for your customers.<\/p>\r\n\r\n\r\n\r\n<p>What do you think about Instagram hiding likes &ndash; do you love it or hate it? Let us know in the comments!<\/p>\r\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Brace yourselves influencers because from this day onwards; you won&rsquo;t be able to flaunt your likes on Instagram. Unless you are Gary V or Roger Federer, who needs no likes to grab the attention of their fans, you need to work ultra-hard on getting the attention of people on Instagram. The news that broke six [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[140,776],"tags":[538,663,342],"class_list":["post-13202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-guide","tag-how-to-get-more-instagram-followers","tag-instagram-engagement-tips","tag-instagram-marketing"],"acf":[],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/13202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/comments?post=13202"}],"version-history":[{"count":12,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/13202\/revisions"}],"predecessor-version":[{"id":18612,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/posts\/13202\/revisions\/18612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media\/18199"}],"wp:attachment":[{"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/media?parent=13202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/categories?post=13202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branex.com\/blog\/wp-json\/wp\/v2\/tags?post=13202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}