{"id":13014,"date":"2019-09-02T08:29:50","date_gmt":"2019-09-02T12:29:50","guid":{"rendered":"https:\/\/branex.com\/blog\/?p=13014"},"modified":"2025-03-05T06:41:28","modified_gmt":"2025-03-05T11:41:28","slug":"link-building-strategies","status":"publish","type":"post","link":"https:\/\/branex.com\/blog\/link-building-strategies\/","title":{"rendered":"6 Link Building Strategies To Crush Your Competitors"},"content":{"rendered":"\n

Link building is a key part of any SEO marketing strategy. It’s one of the things Google values the most. A well-implemented link building strategy ensures that you deliver relevant and high-quality results to people searching online. Not only that, but when you build links correctly (in line with Google’s Webmaster Guidelines), it establishes better trust and authority. <\/span><\/p>\r\n

In fact, a recent study by Ahrefs<\/strong> found that 91% of all pages on the web receive no organic traffic from Google<\/strong>, largely because they lack backlinks.<\/span><\/p>\r\n

When adopting a <\/span>link building strategy<\/span>, it must be done with absolute care. A bad link can hurt your website’s ranking. Instead of boosting your site, it may struggle to keep up.<\/span><\/p>\r\n

If you don’t want your website to go downhill, check out these six link building strategies. They might not be the <\/span>top SEO trends<\/span><\/a>, but they are essential for every link builder out there.<\/span><\/p>\r\n

Let’s help you beat the competition online!<\/span><\/p>\r\n

<\/span>Emphasize Quality Content<\/b><\/span><\/h2>\r\n

In the past, search engines weren’t as sophisticated as they are today. If you want increased exposure for your business and want to rank your site at the top of SERPs, you need links that appear naturally. <\/span><\/p>\r\n

In 2018 or even 2019, it might not have mattered much where your links appeared. It was fairly irrelevant whether you were getting a backlink from a low-quality website faking authority. <\/span><\/p>\r\n

However, things are different now. Google’s algorithm has significantly evolved. It can distinguish between fake websites and genuine ones, placing greater emphasis on the quality and relevancy of a link.<\/span><\/p>\r\n

Did You Know? According to Moz<\/strong>, 92% of search traffic goes to results on the first page of Google, further highlighting the importance of a robust link building strategy.<\/span><\/p>\r\n

<\/span>Quality Factors of Link Building<\/strong><\/span><\/h2>\r\n

The main quality factors of a link are:<\/span><\/p>\r\n

<\/span>1. Anchor Text<\/strong>:<\/strong> <\/span><\/span><\/h3>\r\n

This is the text that hyperlinks to another webpage. For instance, linking Branex.com’s blog page as anchor text would appear as “Branex Blog<\/a>“.<\/span><\/p>\r\n

Previously, Google relied more on descriptive anchor links, which led to anchor link abuse.<\/span><\/p>\r\n

Fast forward to today, link building works differently. For example, let’s say you’re trying to create a natural backlink linking to your website on the keyword “digital marketing services.” Back then, people would abuse anchor text links by adding highly targeted and descriptive keywords like “cheap digital marketing services<\/strong>,” which would make up 90% of all your anchor text links. This kind of behavior is a clear signal to Google that you’re trying to manipulate SERPs.<\/span><\/p>\r\n

<\/span>2. Domain & Page Authority<\/strong>:<\/strong> <\/span><\/span><\/h3>\r\n

Domain Authority (DA) measures the authority of the domain name linking back to your website, based on factors like the number of backlinks.<\/span><\/p>\r\n

Page Authority (PA) builds similarly but focuses on a single webpage instead of the entire domain. Tools like Moz, SEMRush, Ahrefs, and Majestic provide insights on PA and DA to assist in link building efforts.<\/span><\/p>\r\n

<\/span>3. Relevance:<\/strong><\/span><\/h3>\r\n

Last but not least, the relevance of the link is critical. A funny domain name might not link back to your website as effectively as a domain more relevant to your niche. For example, if your website sells digital marketing services, a domain name such as “www.digitalmarketingtexas.com<\/strong>” would be more effective in helping your backlink rank accurately than one that isn’t relevant.<\/span><\/p>\r\n

Wrong backlinks can cause harm. You could end up on low-quality article directories or content mills, risking your website’s reputation.<\/span><\/p>\r\n

Fun Fact:<\/strong> Never buy links, or your website risks being de-indexed.<\/span><\/p>\r\n

<\/span>Develop Useful Connections<\/b><\/span><\/h2>\r\n

As mentioned, <\/span>quality backlinks<\/span><\/a> are not easy to obtain. It requires constant effort, especially when searching for links within your relevant niche.<\/span><\/p>\r\n

The goal should always be to have links to your website appear in relevant places. Businesses must check if the page is original, authoritative, and relevant to the desired niche when making backlinks. If you’ve been in SEO for a while, you may have contacts you can reach out to. Building lasting relationships with website owners in your industry can provide invaluable resources that benefit your link building campaign<\/strong>.<\/span><\/p>\r\n

Don’t hesitate to approach a webmaster with an offer. It may help you forge a mutually beneficial and long-lasting relationship. It could be anything worthy of a link—like a product, business, service, or brand name. You might already have something useful that others would link to on their websites.<\/span><\/p>\r\n

<\/span>Write High-Authority Guest Posts<\/b><\/span><\/h2>\r\n

According to a study by Aira<\/strong>, 53% of marketers still believe guest posting is one of the top link building strategies.<\/span><\/p>\r\n

Although an old practice, guest posting is still one of the fastest ways to build authority backlinks by connecting with webmasters who accept quality content.<\/span><\/p>\r\n

However, one of the worst mistakes businesses make is trying to use guest posts to manipulate search engine results<\/strong>, which can lead to penalties. Instead of adding value, this tactic can damage their site. But if you create quality content that is helpful and relevant to a target market, guest posting becomes a useful tactic you can rely on.<\/span><\/p>\r\n

Just don’t overdo it, or you risk spamming the platform.<\/span><\/p>\r\n

<\/span>Use More Variety<\/b><\/span><\/h2>\r\n

No doubt, building links has become more challenging, but there are still plenty of opportunities out there. Many specialists now diversify their link building strategies, leveraging various methods.<\/span><\/p>\r\n

To build a diverse and valuable link profile, link builders use different forums, social media posts, blog posts, local citations (for local businesses), and other social media channels.<\/span><\/p>\r\n

If you’re implementing link building for your business, diversify your approach and ensure you create links that appear valuable to readers.<\/span><\/p>\r\n

Place links strategically, or they will end up in spam.<\/span><\/p>\r\n

<\/span>Engage Your Audience<\/b><\/span><\/h2>\r\n

As discussed earlier, it’s important to create lasting connections, which you can only achieve by engaging with your target audience.<\/span><\/p>\r\n

Online marketing is a collaborative effort—a two-way conversation unlike traditional advertising, which often focuses solely on sending a pitch.<\/span><\/p>\r\n

As a webmaster, you have plenty of opportunities to engage your audience. Social networks provide an easy way to converse, where you can leave comments and add links. You can also leave blog comments and engage your audience in forums for better understanding.<\/span><\/p>\r\n

By paying attention to their needs, getting them involved, and addressing their concerns, you build trust and respect, ultimately fostering long-lasting relationships.<\/span><\/p>\r\n

A portion of your link building work might even be handled by your audience.<\/span><\/p>\r\n

<\/span>Add More Value<\/b><\/span><\/h2>\r\n

There is no shortage of low-quality content online. Many articles are written solely to generate backlinks.<\/span><\/p>\r\n

Google AI for search<\/span><\/a> has transformed everything. Despite this, countless low-value articles and web pages are still published regularly, adding little to no value for readers. Many of these are AI-generated or spun content.<\/span><\/p>\r\n

Publishing original, high-quality content not only adds value but also attracts backlinks naturally. Your content may be shared on social networks and bookmarking sites, and webmasters may voluntarily link to your content.<\/span><\/p>\r\n

There’s a saying, “Write naturally, and the links will come.”<\/span><\/p>\r\n

It doesn’t matter if you’re a veteran SEO professional or a beginner, you’ll agree that natural link building will give you a long-term position in Google search ranking.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

<\/span>What is Natural Link Building? <\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n

Natural link building is attracting links without investing any energy or time. The links are generated naturally by guest posting or incorporating user-generated content.<\/p>\r\n\r\n\r\n\r\n

The core idea behind generating natural links is that the content on your website is so valuable that people cannot resist linking your website to their content.<\/p>\r\n\r\n\r\n\r\n

The more natural links you’re able to accumulate, the stronger your position on the SERPs.<\/p>\r\n\r\n\r\n\r\n

We would suggest combining both natural link building with current link building methods to double the impact.<\/p>\r\n\r\n\r\n\r\n

<\/span>Benefits of Natural Link Building<\/strong><\/span><\/h2>\r\n\r\n\r\n\r\n

Traditional link building differs from natural link building.<\/p>\r\n\r\n\r\n\r\n

With natural link building, you can improve your traffic, rank, and increase brand visibility.<\/p>\r\n\r\n\r\n\r\n