{"id":11025,"date":"2018-06-01T07:33:21","date_gmt":"2018-06-01T11:33:21","guid":{"rendered":"https:\/\/branex.com\/blog\/?p=11025"},"modified":"2025-03-25T04:12:27","modified_gmt":"2025-03-25T08:12:27","slug":"methods-to-boost-sales","status":"publish","type":"post","link":"https:\/\/branex.com\/blog\/methods-to-boost-sales\/","title":{"rendered":"6 Audience-proof Methods To Create a Sense of Urgency and Boost Sales"},"content":{"rendered":"\n

How many times have you purchased something just because the offer was about to expire? A sense of urgency is a persuasive way to boost your sales and increase your online conversion rates.<\/p>\n

The longer it takes to buy a product, the more likely it becomes that the customer will never buy the product at all.<\/p>\n

But when there is a sense of emergency surrounding the product, the mere thought that the product might not be available after some time can coax the users into impulsive buying.<\/p>\n

Despite how effective your conversion rate optimization<\/a> is, if there is no urgency in the sales, the impact will be low.<\/p>\n

Here are some audience-proof methods that will create urgency and boost your online sales:<\/p>\n

<\/span>1.  Set a Deadline<\/strong><\/span><\/h2>\n

If visitors to your website know that the product is only available for a limited time frame, they’ll probably buy it right away. Otherwise, they will wander on your website aimlessly, perhaps even decide to purchase the product later, and then forget a few days later.<\/p>\n

The best approach is to create an incentive around your product. For instance, if the product is bought within the specified time frame, the buyers become eligible for a certain discount. You can even place a timer on the website to show the remaining time before the product expires.<\/p>\n

Many eCommerce giants highlight the counters on their product pages and place the deadline in red font.<\/p>\n

\"Deadline\"<\/u><\/strong><\/h3>\n

<\/span>2. Personalized Offers<\/strong><\/span><\/h2>\n

Another tactic to make your urgency-driven offers more convincing is to customize them.<\/p>\n

The welcome emails with a personal touch are a great way to engage new users. You can offer an opening discount, or even give away something for free.<\/p>\n

Amazon does an excellent job in this regard. Amazon.com<\/strong> tracks your visits, records your visited pages, and offers discounts based on your interests and relevance.<\/p>\n

If you leave Amazon without buying a product, an email will be sent to you, offering discounts if you buy the product within a limited time.<\/p>\n

<\/span>3. Use the Right Colors<\/strong><\/span><\/h2>\n

Colors have a vast impact on human psychology.<\/p>\n

A research<\/a> shows that using warm colors such as Red, Orange, or Yellow in your CTA buttons can reveal a sense of urgency which can drive immediate action.<\/p>\n

A report by HubSpot revealed that Red color on CTA performs 21% better than Green color or any other color. You can check the full report from the link above.<\/p>\n

Colors like Blue or Green are not as effective and don’t inspire users to click on the CTA button. One final thought is to use bold fonts and dedicated colors for your buttons which can make them stand out on the page.<\/p>\n

\"Color-Psychology\"<\/p>\n

<\/span>4. Use of Powerful Words<\/strong><\/span><\/h2>\n

Buffer released a list of words that convert users.<\/p>\n

According to the research, the most persuasive words which invoke action are:<\/p>\n

    \n
  • You<\/strong><\/li>\n
  • Free<\/strong><\/li>\n
  • Because<\/strong><\/li>\n
  • Instantly<\/strong><\/li>\n
  • New<\/strong><\/li>\n<\/ul>\n

    Using strong words can drive action and make all the difference between pushing visitors away and converting them into customers.<\/p>\n