Design trends are happening at an exponential rate, and it is important to keep up with that speed. Even if you are no one to follow the trends, as a designer, it is necessary to stay up-to-date with the latest trends in the market.
Responsive Web Design are necessity for your business
Although responsive web design is not new, experts predict that both small and big businesses will focus on making their online responsive web presence. This change is for two main reasons, firstly cost-effectiveness of building a single site that is capable of both delivering content and device usability of that content. Secondly, Google’s update to their ranking algorithm for the need to have responsive websites.
Businesses focusing on mobile-first websites
As the name implies, mobile-first UI design is solely focused on mobile devices first and then on any other larger screen devices. Just like responsive design, this is not a new thing. However, mobile devices have become the primary tool used for browsing the internet. With small screen comes the art of re-arranging the design to fit the needs of any handheld device. A great example is of Etsy website. Open Etsy both on the desktop and on a mobile phone, and you will get to know the difference. The site, beautifully optimized for mobile devices.
Grid based UI Designs
One of the hottest design trends that arose from material design guidelines is the use of grid-based UI’s. Web Design agencies are charging quite a high price to put your ideas in a grid
format. With the attention span of user decreasing day by day, the grid is a marvelous way out. All your data can be manageable and searchable in the grid format. Tech giants such as Facebook, Google, Twitter and even Pinterest have popularized their content in a grid format. Below is a brilliant example of how data can be efficiently organized in a grid without losing essential elements from the design.
Parallax Scrolling in demand
Once upon scrolling was used to browse specific elements of your website, now scrolling is used by website designers as a creative way of displaying and shifting through the content. Parallax scrolling is a technique which gives a 3d look, with background and foreground moving at different speeds. When used well, Parallax scrolling creates a mind-blowing variety to deliver content on over the internet. However, most websites overuse this effect and in turn, make it worst for design usability.
Bold Colors and Big Fonts
For the past few years, we have seen over-saturated rich-colored websites with vibrant hues and gradients. This change is due to advancement in screen technologies by which bold colors and big fonts look pretty awesome in somewhat every screen size. The best example is re-designing of Instagram logo, which was once flat, and now it is a lot more vibrant and colorful. It is safe to assume that more brands will move towards testing different color and fonts combinations to make their sites stand out from the crowd.
Wrapping it up
Whilst we think everything on this list is pretty great, don’t try and fit every single one of these trends into your new website. Web Design companies are using these trends and making some good money out of it. Study these trends yourself and make them work for your brand too.