“We are all now connected by the internet, like neurons in a giant brain.” ~Stephen Hawking.
The Internet has changed the way we do things and interact with people. Now, It’s more like an anchor that connects us all. It’s a place where we spend most of our time. We connect with people via WhatsApp or through social media. We look for home remedies for different illnesses. In short, we go online to look for the things we care about. And it is the job of startups and businesses to give the customers what they demand.
Undoubtedly, eCommerce has changed the way people buy things online. For every business, a website or a mobile app is necessary. This brings us to the importance of website development and the challenges that web developers and designers face while creating websites.
It doesn’t matter if you can build an aesthetically pleasing website or not, what matters is that you must engage your customers in a way that they get hooked to it.
Top Website Development Challenges by Web Developers
If you are looking for a professional website design agency, we would love to assist you, but we still urge you to do some research and understand the process first.
You must know what you are buying before actually buying it.
In this article, we’ll explore a few of the challenges that web developers face and how they can be resolved without going insane or losing anything.
1. Unclear Client Requirements
Before you take your project to a web developer, you should brainstorm some ideas with your team and list them clearly on what you want from the website developer.
The good thing to do is to be extremely specific about the project. Even little changes later-on can cause you a lot of money. Be exact with what you want on your website and discuss it with a web developer.
2. Simple & Intuitive Design
Do you know that it only takes a few seconds for users to stick to your website or leave your website? If the navigation on your website is not simple, it will drive your prospects away.
And most of the visitors won’t even bother to tell you what went wrong in the buying process. But mostly, it’s due to website speed or the complex design. You’ll have to do a post-mortem via google analytics, Hotjar and other tools to see why the visitor abandoned yoru website.
Website developers ignore the fac that even a little delay in navigation can cause 20% website traffic to drop, $1.6 Billion in sales, or even 25% of shopping cart abandonment.
Too many options can cause decision paralysis. And according to a survey done by Chip Heath and Dan Heath for their book, Made to Stick, ‘too many options confuse the customer which makes them leave the aisle.’ This clearly shows that you need to display as few options as you can, so that makes it easy for prospects to make the purchase.
3. Choose the right framework
There are hundreds of frameworks out there. If you don’t have a clue about web development, it is good to take help from a professional web developer. When you develop a website, it is a good practice to understand your requirements and suggest the appropriate framework for it.
Even the web developer needs to know which of the framework can be right for the client. For this to happen, the website developer must understand the true requirement of the client.
4. No CTAs on the main page
Do you know that more than 70% of the businesses don’t bother to add CTA on their homepage? When a new visitor lands on the front page, he’s clueless. The customer expects the website to make the buying process easy. No CTA on the front page indicates that the company doesn’t have a clue on how to close the sales.
5. Lack of Scalability
One of the most common hurdles web developers face is scalability. Mostly, founders are unaware of the potential that their product carries. And for that reason, they choose a CMS that is okay for a startup, but with an increased customer base, it gets difficult for a CMS to handle large volumes of traffic.
When the web developer develops a website, it is more like keeping the balance between how much a single server can hold. The goal of the developer should be to choose hosting infrastructure that allows the website to run smoothly in high-traffic instances without creating any delays or “bandwidth exceeded” messages.
6. Website Maintenance & Security
So, you’ve created a website and you are out there celebrating with champagne. But not yet, you one more thing to worry about. A website is a work in progress. It’s not like you have developed a website and you’ll forget about it.
One of the major problems that companies face is website maintenance. The owner doesn’t care how fantastic the website is, if there is an issue with out-of-stock products, he just wants to handle it asap.
At times the featured product might not appear, or the banner may disappear. And also, the worst of them all, the website got hacked and customer’s confidential information gets stolen. In such a case, the website developer must ensure that these small issues do not linger on on for long. Or even if they do, the issue can be resolved in a blink.
As a website developer, you’ll always remain on your toes because there will always be one more problem to fix, one more thing to add to the website, and one more breach to prevent. It is your job to proactively deal with these problems.
If businesses are managing their websites on their own, then they need dedicated resources to manage their e-properties. While this may be easy for corporations, but is definitely not the way to go for smaller players.
There are lots of web development agencies that assist entrepreneurs and SMEs in setting up and maintaining their websites. In the end, it all depends on how fat your wallet is.