So, maybe you’re the digital marketer in your company, or you are a business developer, whatever the case, if you’re the collaborator between your organization and digital marketing company this is a must read blog for you.
Gone are the times when you paid thousands of dollars to a media agency and expect to take over the world. As it is said with great power comes great responsibility. So, it is your job as a marketer on of company to analyze the results provided by the digital company and make good use of it.
Use them to educate
Whether you’re the Chief Marketing Officer or the Search Engine Optimizer, it’s your job to convey your boss regarding the updates of digital media. You need to make sure that the digital media agency is up-to-date with the latest trends, happenings, and updates released by Google. Because at the end of the day it’s up to you to analyze the result generated by the digital agency, and if for some reason your digital agency is not able to deliver results, feel free to get in try someone new (For quotation ping us here)
Implement their suggestions
First, make it work then make it better by learning from them. Typical advantage from a digital agency is the diversity they bring with them. By working with thousands of clients, a digital agency gets specialized in the custom framework and they can point out what’s wrong in your digital media plan. Ask them for the suggestion and make sure to implement them as soon as they advise.
Mostly the agencies are quite good at pointing out vulnerabilities in your plan. Share your plan and ask them for step by step guidance. Keep track of the results it is generating and keep asking for feedback. They are the in charge but watch out over them anyway. Ask for weekly reports on what was implemented and how they are planning to make it better.
Test New Channels
With the inception of social media platforms, it is quite impossible to succeed in limited platforms. One must test new channels to outsmart the competition. As mentioned by social media guru Guy Kawasaki in The Art of Social Media: Power Tips for Power Users
“Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely optimization. End of discussion.”
Ask your digital agency to test different channels and notify the response. Join Google communities, share on medium and do create an Instagram profile for your company. Check what your competition is doing, check their weak spots and make them your strengths. This is a sure way to outsmart your competition. Attack on areas which they forgot. Consistency is the key.
Ask for budget allocation break-down
Whether you are a small business or a multi-million dollar giant, your sales will be directly proportional on how smartly you use your marketing budget.
Digital agencies charge a lot for making you a hero, but keeping that in mind, ask them for statistics on where the budget is spend and analyze on the effectiveness of every dollar spent. If the results are not as up to the mark, discuss with the digital agency what is causing the issue and sort it out.
Now, maybe you have a digital marketing agency relationship, but you don’t think that these tips are going to help. If that’s the case, it might be time to dump them. Let us help you outshine your organization. Get our quote here. Make the best of social media and emerge as a leader in your industry.