Once upon a time, any company that wanted to get their message across prospects and customers used traditional marketing to do so. What was once a norm is now obsolete.
Before the dot com revolution, it was okay for companies with a huge budget to invest in flyers, advertisements, billboards, TV, radio, and even direct marketing to reach their customers.
After 1993, when the first clickable ad went online, people stepped into the age of digital marketing.
Today, if you want to stay in the game, digital marketing is the only option that can give you unlimited digital space and global customer reach.
Now, people spend more time on the internet than any other thing. So, marketers must grab the attention of users and turn them into customers.
With a brief history of the evolution of marketing over the years, now you are all set to dive into how to grow your business with digital marketing in 2020?
Digital marketing is more like fishing alone in the sea. Some methods are more effective in catching a fish while others take more time. Similarly, in digital marketing, there are effective and ineffective strategies.
In this blog, you’ll see some of the most effective digital marketing strategies to increase your market share in 2020.
1. Search Engine Optimization (SEO)
The top-most digital marketing strategy that can benefit startups is search engine optimization (SEO). If a business wishes to rank on the search result of Google, effort must be made to optimize the website for search engines.
As mentioned earlier, most people spend a lot of time on the internet. And when it comes to searching anything, Google is the best place to start. Whether you want to search a review of a product,
The users of today will be virtually lost without Google. People check the time on Google. People do currency conversions on Google. People translate text on Google. And most importantly, people buy products based upon the search ranking on Google.
A study suggests that 94% of the buyers do a Google search before buying a product. Those brands that failed to optimize their website for the search engine are missing out on sales that can come from SEO.
For small businesses, SEO is a goldmine. It’s not just important. Rather, it’s indispensable for brands to grow their business by leveraging SEO.
Benefits of Search Engine Optimization for Small Businesses
- By optimizing a website, you’ll get a high position in SERPs.
- Your brand awareness will increase.
- There will be more traffic on your website.
- SEO will help you to reach a global audience.
- Most, importantly, an SEO-optimized website will convert visitors into customers.
2. Social Media Marketing (SMM)
A type of digital marketing where content is created, shared across relevant social media platforms creating and sharing information pertinent to reach marketing goals and boost your branding.
A recent study revealed that there are 3.484 billion social media users. No one in their right mind can deny the power of social media. Social media marketing is helping businesses to grow. Social media is the right medium for small businesses to influence and put the right content for the target market.
How can Social Media Marketing help Startups?
- People will know more about your business to increase web traffic.
- It allows you to establish a strong bond with customers.
- Social media promotion can improve brand awareness.
- Boosts organic visibility.
- It’s economical.
3. Pay-Per-Click (PPC)
Pay-Per-Click is a digital marketing strategy where owners pay a specific amount for each click their ad gets. In other words, it’s merely buying visitors for your site.
Businesses use this method to create brand awareness on a search engine, mobile app, and all social media platforms.
Of all the popular PPC methods, Google Ads has proven to be most effective.
Whenever a user searches for a product, Google Ads will display your ad on SERPs along with other paid and organic search results.
People trust Google Ads, so there is a high probability that they will click your ad on Google Ads.
Is PPC Necessary for Your Business?
Let’s look at some of the measure reasons on how PPC can benefit your business.
- PPC gives various targeting options.
- You can easily track your effort using Google Analytics and Google Ads tool.
- PPC helps your business reach a broad online audience.
You must make the best use of a PPC campaign. If you are having PPC management issues, we would love to help you out. Even if you don’t have a clear budget, we will assist you and ensure that your brand is well-optimized for your target audience.
4. Content Marketing
One of the most popular and impactful digital marketing strategies is content marketing. You can use content marketing to increase brand awareness and increase conversions. When you distribute content publicly, it attracts leads, increases traffic on your website and ultimately boosts your sales.
Content in any form represents your brand values and morals that your brand holds. Every piece of content that you create demands attention. No business can survive without content marketing.
Content marketers use tools to reach their marketing goals. If you are new to content marketing, check out this fantastic article from Gary V where he teaches to create various types of content. Each content piece can be shared individually on different social media platforms.
How can Content Marketing help your business?
- It will drive more conversions.
- Content marketing will bring traffic to your site.
- It helps in building trust with your target audience.
- Good content will help you to boost SEO and increase your ranking in search results.
Content marketing is having a conversation with your target audience. It will help you to build authority with your brand, humanize your brand, and gives you business intelligence that will grow your brand.
You might be wondering, are these four strategies enough to grow your brand? Of course, they are. When done correctly, they can take your brand from the ground and make it fly high on the clouds. If you don’t have a digital marketing strategy yet, we can help you plan, execute, and make your brand visible online. Our digital marketing service can help you to make your brand worth trusting.